Casio’s corporate creed is “creativity and contribution.” It expresses the company’s commitment to contributing to society by offering the kind of original, useful products that only Casio can. Products with innovative functions assist people in their daily lives and keep society moving forward. They also bring joy to people and help to create new culture. When even a single new product is widely adopted, whole new markets develop, and this in turn fosters growth in related industries. This is the story of Casio’s contribution to society-innovative products enhancing people’s lives. Inspiration finally came to the engineer, who had never given up experimenting, on a day off just before the development deadline. After going out to lunch feeling low, he was watching some children playing with a rubber ball in the park next to the research and development center when the idea of the module floating in the space inside the ball suddenly came to him. In order to realize this concept, he came up with a hollow structure in which the module is supported at just a few points with a slight space around it.
With the launch of its first watch in November 1974, Casio entered the wristwatch market at a time when the watch industry had just discovered digital technology. As a company with cutting-edge electronic technology developed for pocket calculators, Casio entered this field confident that it could develop timepieces that would lead the market.
Today, Casio is focusing its efforts on solar-powered radio-controlled watches: the built-in solar battery eliminates the nuisance of replacing batteries, atomic timekeeping means the users never have to reset the time. Recently, Casio launched a series of Bluetooth watches that sync to the users cell phone to automatically update the time. Casio is always moving time forward.
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Brightly illuminating watch in all black with vibration alert/alarm, automatic calendar, second time zone, and 12/24-hour timekeeping
44 mm resin case with mineral dial window
Japanese quartz movement with digital display
Stopwatch with 1/100 sec through 24-hour functions and timer with 1/1 sec through 24-hour functions
Ribbed resin band with buckle closure
Water resistant to 100 m (330 ft): In general, suitable for swimming and snorkeling, but not scuba diving.